The Red Dot Award 2021 has been concluded recently. Chongqing University’s design team, jointly established by Associate Professor Xia Jinjun and Fan Zhengyan of the School of Arts and Associate Professor Xie Lei of the College of Optoelectronic Engineering, won the Red Dot Award 2021: Best of the Best for its design - Magnetic Fluid Demonstration Device.
The Red Dot Award, known as the Oscar of Design, is internationally recognized as the world’s top award of industrial design. It was founded by Design Zentrum Nordrhein Westfalen and has a history of more than 65 years. The Red Dot Award attracts more than 60 countries and more than 10000 works to participate in the competition each year. Winning the award has become a proud honor for every designer. Best of the Best pays attention to the acme of innovative design and is the top prize of Red Dot Award. Only the best products in each group can win this annual award. The Magnetic Fluid Demonstration Device, completed by the design team of Chongqing University, participated in the selection of the Design Concept category and won the Best of the Best in this category.
Through years of interdisciplinary cooperation of the design team, the magnetic fluid demonstration device skillfully controls the magnetic phase change effect of magnetic fluid to realize real-time simulation and interactive demonstration of voice, facial expression and music. Diversified popular science demonstration and interactive mode can enhance users' experience and participation. The design combines art and science, which can popularize the magnetic phase change effect to teenagers and the public, increase teenagers' understanding of science, and enable them to feel the mystery of science and the charm of art. At the same time, the magnetic fluid demonstration device has the advantages of high artistic appreciation, diverse interactive modes and strong popularization, which can accurately and vividly display scientific principles and build a bridge between cutting-edge science and the general public.
The design discipline of Chongqing University aims to guide innovation and create value with design ideas. It is committed to make efforts for interdisciplinary integration and explores more possibilities of product design based on advanced science and technology. The design discipline team adheres to the concept of the integration of art and technology, and strengthens scientific research and teaching cooperation with the College of Optoelectronic Engineering, College of Biomedical Engineering, School of Automation, School of Big Data and Software Engineering, College of Materials science and Engineering, College of Mechanical and Vehicle Engineering, etc.. The design discipline takes art design to serve the society as its mission, deeply explores the integration and innovation of art and technology, strengthens the complementarity of interdisciplinary advantages, and advocates interdisciplinary, forming a distinctive discipline direction. The Red Dot Award 2021: Best of the Best is an international design award again won after the design team won the 2021 iF Design Award. It fully reflects the advantages of the cross-integrated development of new liberal arts discipline and new engineering discipline of Chongqing University, and lays a good foundation for the construction and professional development of the design discipline in the future.
